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Webmaster Guidelines for Search Engine Optimization (SEO) | Google Help


When your site is ready:

Design and content guidelines

  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

  • Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.

  • Keep the links on a given page to a reasonable number.

  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

  • Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.

  • Make sure that your <title> elements and ALT attributes are descriptive and accurate.

  • Check for broken links and correct HTML.

  • If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

  • Review our recommended best practices for imagesvideo and rich snippets.

Technical guidelines

  • Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.

  • Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.

  • Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.

  • Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.

  • Make reasonable efforts to ensure that advertisements do not affect search engine rankings. For example, Google's AdSense ads and DoubleClick links are blocked from being crawled by a robots.txt file.

  • If your company buys a content management system, make sure that the system creates pages and links that search engines can crawl.

  • Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.

  • Test your site to make sure that it appears correctly in different browsers.

  • Monitor your site's performance and optimize load times. Google's goal is to provide users with the most relevant results and a great user experience. Fast sites increase user satisfaction and improve the overall quality of the web (especially for those users with slow Internet connections), and we hope that as webmasters improve their sites, the overall speed of the web will improve.Google strongly recommends that all webmasters regularly monitor site performance using Page SpeedYSlowWebPagetest, or other tools. For more information, tools, and resources, see Let's Make The Web Faster. In addition, the Site Performance tool in Webmaster Tools shows the speed of your website as experienced by users around the world.

Quality guidelines

These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here. It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
If you believe that another site is abusing Google's quality guidelines, please let us know by filing a spam report. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. While we may not take manual action in response to every report, spam reports are prioritized based on user impact, and in some cases may lead to complete removal of a spammy site from Google's search results. Not all manual actions result in removal, however. Even in cases where we take action on a reported site, the effects of these actions may not be obvious.
Quality guidelines - basic principles
  • Make pages primarily for users, not for search engines.

  • Don't deceive your users.

  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"

  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Quality guidelines - specific guidelines
Avoid the following techniques:
Engage in good practices like the following:
  • Monitoring your site for hacking and removing hacked content as soon as it appears

  • Preventing and removing user-generated spam on your site
If you determine that your site doesn't meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration.

How to Add/Change Blogger Blog Favicon?


What is favicon?

While using IE, Firefox or Opera you will see an icon on the tab when you visit a page.This is called favicon. Favicon is a small icon/picture (usually 16px x 16px in size) shown next to site URL in the address bar. In Blogger, by default orange colored blogger icon is shown as favicon which looks ugly and it is common also as lakhs of blogger blogs contain this. Also having your own favicon with a nice graphical reminder of your site beside is a good way to attract visitors attention.
As you all know, Blogger has a new feature which allows you to change your blog's favicon without HTML coding (you still can use the codes if you want though).

Add/Change Blogger Blog Favicon?

  • Log in to your Blogger's Dashboard
  • Go to the Layout
  • Click on the favicon Edit linusually present at the top left corner.

  • Now hit "Choose File" button.
  • Browse for your own image(should be less than 100 KB) and select it.
  • Blogger will automatically re-size it,and finally hit the "Save" button.
Now refresh your blog you will see your new favicon,If you can't then delete browsers cookies and caches then visit your blog.

Another Way To Change Blogger Blog Favicon

Here is another simple way to change your blog's favicon.

Go to Blogger Template>Edit Html
There find the title tag which looks like
and immediately after that add the following code after proper editing
<link rel="shortcut icon" href="URL of your icon file"/>

Remember to replace URL of your icon file file with your icon file's URL
Your new favicon should start appearing in some time.

Well, some blogger, have been facing some trouble with their favicons because Blogger wouldn't show them at all or wouldn't update them to the new one.

If the favicon on your Blogger blog does not update, make sure you clear all history from web browser and then check for it. 
If you changed your favicon on the Layout section of your blog or used the HTML code and it doesn't work or doesn't show the right favicon, just do the following steps:

Step 1: On the address bar, type http://[your blog url]/favicon.ico and press Enter.
Step 2: Refresh the page.
Step 3: Go back to your blog.

Manual method to add Favicon to Blogger blog

To get started, first you need to backup your Blogger template: Click on ‘Layout’ > ‘Edit HTML’ and then click on ‘download full template’ to save it on your computer. Now perform following steps to a change favicon in your Blogger blog:

1. Click on ‘Layout’ > ‘Edit HTML’
2. Then add following code after <head>
<link href=’’ rel=’shortcut icon’/>
<link href=’’ rel=’icon’/>
Above is the web address or location where your favicon is stored (hosted).
‘favicon.ico’ is the name of your favicon file. You can use any name like myfavicon.ico and so on. After adding above code, update the and favicon.ico in the code. Then click on save template button. Open your blog and your new favicon should be visible in the address bar.
  1. Go to Blogger Dashboard > Template
  2. Click Edit HTML
  3. Hit Proceed button
  4. Now find for below code in your template

add below code immediately after of above code

<link rel="shortcut icon" href="URL OF YOUR ICON FILE"/>

Replace URL OF YOUR ICON FILE with your own icon.
Now save your template and you are done..

What are nofollow/dofollow and How to make it useful on Blogger

Linking, whether you’re linking to another site or your site is being linked to, is an very
important aspect of SEO . How a site treats links is important because it can determine how search engines treat those links as well. Specifically, I’m talking about whether a site uses NoFollow tagging within its links.
When creating a link on a webpage using HTML, the standard code for that link is:

<a href="">Anchor Text</a>

This includes the HTML tag, the URL the link will be going to, the text that will be shown on the webpage for that link, and the closing HTML tag.
You’re able to add more HTML to the code above in order to tell the search engine spiders whether or not you want them to follow the link when crawling your website.

What do NoFollow and DoFollow mean?

DoFollow Link

A link is determined to be either a DoFollow or NoFollow by the rel tag added to the link . If the link does not have the “rel” tag then it is automatically set to be a DoFollow. When a link is placed anywhere on the internet (Website, blog, forum, YouTube, etc) it will pass some of the link popularity of the page/site where the link is located to the website it is pointing too.
Before there was the DoFollow/NoFollow tag every link anywhere would pass this link popularity. As you can imagine this caused a lot of spammers trying to post links everywhere in order to get a higher page ranking. Spammers would spam comment every blog, forum, anywhere they could comment. This was making it harder for Search Engines to determine which links where genuine and which ones should be given value.

NoFollow Link

NoFollow links where introduced to solve the problem mentioned above. To stop spammers gaining value from links that where just spam and should not have been adding value to the websites they where pointing to, the NoFollow tag was born. Now most links that are posted in forums, blogs, basically anywhere you can comment are tagged with NoFollow.
The NoFollow tag is used to tell Search Engines not to pass any link value to the website it is pointing too. So this means that spamming your link all over forums and blogs will not add any value what so ever to the ranking of the website it is pointing too. The only benefit is that having your link on those pages could possible receive some clicks from visitors which would give you some extra traffic.
You can also use NoFollow links if you want to link somewhere from your website but not pass any “credit” over to the website your linking too. However as you may know the internet basically runs on links and Search Engine rankings depend a lot on DoFollow links which are now most valuable when actually used by webmasters within content on their website.

Why Does Nofollow Matter?

For the official word on nofollow links here’s what Google says about them:

“In general, we don’t follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using nofollow causes us to drop the target links from our overall graph of the web. However, the target pages may still appear in our index if other sites link to them without using nofollow, or if the URLs are submitted to Google in a Sitemap. Also, it’s important to note that other search engines may handle nofollow in slightly different ways.”

When Should You Use DoFollow Links

DoFollow links are very important and you should use them. If you are running a website and you link to another site because you want your visitors to see that page because it has some value in some way then you should use a DoFollow link. This will show search engines that the page you are linking to does have some value for people interested in the topic of your website. This will help search engines rank the better quality websites above those that try to get spam links.
1) In your blog’s comment section (if using most blog software, this is automatic) 
Google calls this untrusted content. They think since you don’t know who’s trying to comment on your site (for Pete’s sake, they could be a spammer) you should just automatically nofollow all those links and it will hopefully discourage spammers from commenting at all. It’s worth a try and may cut down on a little of your spam comments, but if you've run a blog for even a week, you already know it won’t get rid of it.
2) Paid links: Again this is recommended by Google. Essentially, your site’s PageRank gives a small amount of rank power to the sites you link to (which helps their search engine ranking). If you have a paid link on your site, it’s essentially buying a higher rank in Google. And they don’t like that. Often it’s the person putting the paid link on their site who gets in trouble (not always the guy who bought the link), so you may want to nofollow any paid links on your webpages.
3) Areas of your site you don’t really want in the index
Using a nofollow tag to link to these pages is not a sure-fire way of keeping the pages out of the search engines, but it may help.  You might as well use the nofollow tag on those links as you don’t really want the search engines following them to your exclusive pages.

DoFollow Links Don’t Hurt

Some people slam the NoFollow Tag onto every link leaving their website because they heard that if you use a DoFollow link you are passing away some of your link juice. This is totally wrong, search engines do not punish you for linking to a website with a DoFollow link, they actually prefer that because it helps them rank websites better. It has also been said that linking to a quality website with a DoFollow link can actually help your own search engine rankings. So don’t use a NoFollow link when you link to a website you think deserves it.

How to Easily Spot NoFollow Links

One way to spot nofollow links is to right click on a site and click ‘View source’. Then go up to ‘Edit’ and then ‘Find’. From there you’ll want to type ‘nofollow’ into the search box.
Using this technique, you can scroll through and see if the link you’re concerned about is nofollow or dofollow.
Another easier way is to download an extension for your browser. The following are a couple of extensions for the Firefox browser that will highlight nofollow tags for you:


How to add authors to your Blogger blog

As a blog writer there may be various reasons due to which you might be finding it difficult to post your blogs on regular basis. Whereas it is possible that there would be some writers who must be interested to post their blog on your blog column. In such situation it would be better to provide them an opportunity of posting their blogs on your blog. This will enable you to get connected with your potential readers but it will also provide fresh and interesting content to your readers. Other option is to get other writers engaged with you and develop your personal blog team. After which they will write a blog for you without disclosing their name in front of your potential readers. But do you know how to add contributors or authors to your blog in blogger.
Team blogs are quite useful when small groups of people wish to contribute to a single blog. 
Though this feature was already available in wordpress , recently Blogger too has enabled this feature. So now Blogger Users can have up to 100 multiple Authors or co-Authors for their blogs. So this new Team Blogging feature has enabled multiple authors to manage a single Blog. Although the owner of the blog will be the admin by default and all new authors he invites will be given co-author account. They can only EDIT their posts and they won’t have the feature to edit / delete others posts. However the admin can change the privileges of the co-authors anytime.

Need of additional contributors: 
The most common reason of involving more authors or contributors in your blog is that you might be interested in enhancing quality of your blog. 

Blog Administrators

An administrator of a team blog has access to the blog's settings and template, as well as the ability to edit and delete posts made by other members of the blog. Additionally, they can add or remove other team members. Any number of members can have admin rights on a single blog.

Adding Multiple Authors to Blogger Blogs

In this tutorial, I will explain how to Add more co-authors or guest authors to your Blogger Blog. Just follow these simple steps to enable this feature in Blogger.
  • Sign in to Blogger&nbsp
  • First, find the "Permissions" section under Settings | Basic.  Settings | Basic

  • Go to the Settings page of your blog. Click the link for Permissions.
  • Click the “Add Authors” button to add one or more new authors to the list of people who can write for your blog. posts   
Add authors      

  •  Next, type the email addresses of the people you're inviting to the blog, separating each address with a comma. They'll receive an email with a confirmation link soon. Note that they must have Google Accounts, and if they don't already, they'll be prompted to create one.
    Add User 
  • When you are ready to send the invitations, click OK.

  • Blogger sends an email invitation to each person you listed in Step 4. If they agree to participate in writing the blog, they respond to the email affirmatively. Blogger does the rest for you.

Changing the permissions of the author

Once the author accepts your invitation , he can start writing in your blog. But he can only edit or delete posts written by him. He can’t delete posts written by others.
If you want anyone of the author to edit others post , then you need to grant him admin privileges. For granting Admin privileges , go to Settings page of your blog and navigate to Permissions sub-tab. Beside the author name you will see a button ” grant admin privileges “.
Pradeep Singh

How To Start Successful Blogging


Choice of subject to blog about

Choose the subject of your blog with care and consideration. Your blog should mirror your passion and knowledge on the subject. Identify whether you will be able to consistently post on the subject. Some topics that are search engine friendly and that never really die out are technology blogs, product related blogs, city concentric blogs and money making blogs. There is always news to give your readers and also there are a lot of points to discuss on. More challenging blogs to write are blogs on thoughts, ideas, short stories, poems. In these blogs you have to be able to provide self- driven original content whereas in the previous kind there are other websites from where you can draw inspiration and ideasDecide what your blog is going to be about.Your blog can be about anything you want, like politics or romantic comedies or every little thing or anything else you want. It’s a common misconception that blogs are just online diaries, or that every blogger is an aspiring Carrie Bradshaw. Untrue! Blogs can be a place where you write about what happened during the day, or what’s going on in your life, but the topics and themes are endless. Your blog can consist of funny pictures of your catOr may be you just want to write about music? So post your own reviews. 
Pick a platform.
Not all blogging platforms are the same. There are a lot of platforms out there right now, but these are some of my favorites:
Blogger is extremely user-friendly, and if you don’t know much about HTML and coding, it’s easily customizable. I would recommend Blogger to those who tend to write lengthier posts, often with several different components, like images and video. While most blogging platforms are becoming more minimalist and image-driven—Tumblr and Pinterest don’t tend to feature much text—Blogger stands out as a solid platform for writers. You create an account, pick a template, and compose an entry by writing directly in the text box, no coding necessary. Most templates follow a basic format: title at the top, a large section for your post, and a sidebar for links and pictures.
I love Tumblr. It’s equally easy to use, and you can upload video, MP3s, and photos to the site in seconds. I wouldn’t recommend Tumblr if you want to write long posts that incorporate a lot of different forms of media, because most Tumblr posts are really short. It’s also more difficult to mix media in one post, like including an MP3 AND video. But if you mainly want to post pictures, Tumblr might be the best platform for you. Many long-form blogs and websites have Tumblrs as their simple sidekicks. (For example, if you read Rookie, you’ll no doubt want to follow ourTumblr for extra content.) In the Tumblr feed, all of your posts and the posts of others that you follow are listed in chronological order in one continuous stream. You can re-blog other people’s posts or “heart” them, which allows for a lot of interaction among bloggers.
LiveJournal is a website for, you guessed it, online journals. The great thing about it is that you can choose very specifically whom you do and don’t want viewing your blog or even specific posts, whereas with other blogs you would have to make all posts private or password-protected. My favorite part about LiveJournal is the communities. A community is “a journal where many users post entries about a similar topic.” I live and die for online fashion content communities like Mixologies and Foto_decadent (which I’m not linking to because it has an adult content notice!) that allow me to look at editorials from magazines all over the world. and
Wanna know a secret? Rookie is made using WordPress. IS YOUR MIND BLOWN!? Anyway, and are pretty different for a few reasons. isn’t for novice bloggers. First of all, you need to find an internet-hosting service and then download the WordPress software to your computer. It’s definitely difficult to customize and set up for someone who doesn’t know anything about coding, blogging, or building a website. If you ARE familiar with these things and want more control of where and how your blog content is stored, then might be something to consider. The best thing about using is that you’re in complete control of your site, so you can authenticate commenters and fully control spam. It’s also an open-source software, which means it;s free! It gives you a lot more freedom, but that freedom requires some experience.

High Quality Content can get hard to produce consistently

Posting quality content consistently keeps your readers engaged and makes them come back for more. In the initial days posting is easy since you will have a lot of ideas in your mind. However, delivering high quality content to your readers day after day gets tougher as time progresses and ideas dry up. You need to keep innovating and ideating constantly.

Marketing your blog is hard work

Once you have content in your blog, its time to tell the world. The challenge is – ‘How do you tell prospective readers that your blog has what they are looking for?’ Social networking sites like stumbleupon, orkut, twitter, facebook and a zillion other websites are breeding grounds for finding prospective readers. Building your network can be a time consuming, never ending task, but it doesn't end there, you need to make the effort to make your network aware of your blog. The benefits can only be exponential. Getting them to post comments is a completely different ball game.

Technical know how is required

Lack of technical know-how can hinder you from tweaking your blog and giving it the finesse and feel that you envisaged for your blog. Serious bloggers will have to dabble with HTML, JavaScript and so on. It is this technology that can give the blog the uniqueness, user-friendliness and functionality that makes it stand out. Be prepared to invest some time in learning web technologies. Being search engine savvy can go a long way in getting the traffic that you are looking for.

Research, Read, Reflect

Every post is a brand new post. Don’t be surprised that you would have to regularly research on your topic, as there is always something new out there. Read what others have to say and reflect. It involves a lot of hard work, patience, persistence to read content, assimilate and formulate your own content. At times, you should be ready to dig deep within your self.

Expect to ride an emotional roller coaster

Do not expect an easy ride when you blog. You can put in a lot of hard work and then realize that nobody is commenting on your post and on the other hand you will write a one liner and you will have the whole world talking about it. You will have days when you will be banging your head against the wall wondering what to post about and then there will be days you have so many ideas in your head that you don’t know where to start. So be ready to enjoy the ride.

Be prepared to sacrifice something in life

Since all this hard work is going to use up your time, you have to be prepared to give up something. For those that have a full time job – your personal life or work life is going to take a hit. Maybe some of your other hobbies or interests will get affected. So you need to decide carefully on the things in life that you are ready to forego in order to become successful as a blogger.

Writing a good post takes time and patience

There may be few gifted bloggers out there that can churn out interesting posts easily. Some have this skill from practice, and for some, it is a gift, but for the majority of us it is hard work right from coming up with the title to the way the post is structured to the content of the post. Be prepared to go through many iterations of it before you come up with the post that you would feel proud to publish.

Make your blog look effing sweet.
Truth: people like good-looking websites. I’m a very visual person, so when I started my blog, personalizing its aesthetic was important to me. Being able to easily manipulate your layout is very useful. Don’t be afraid to pick a standard layout, and then fool around with sizing and colors. One of my favorite music blogs,Fluxblog, has a minimalist design and is easy to navigate. One of my favorite art and design blogs, Booooooom, features a changing header and multicolored links. And It’s Nice That breaks the usual format of posts on one side, sidebar on the other, by including tiny, square-shaped previews that you click on to access the full post.
This is why I strongly suggest learning a little bit of HTML. Most blogging services (such as the ones I’ve listed above) can be customized using HTML. People have made their Tumblrs look and feel like professional websites, but it’s just coding that does the trick. If you’re reading a blog and you like the way it looks, right-click (control-click on a Mac) and hit “View Page Source” or “View Source” and you’ll get the HTML coding for the blog’s layout. Don’t steal it, but use it as a guideline.
Finally, 10 commandments for blogging.
1. Thou shalt not spew anonymous hate in comment sections, because that’s really immature and terrible.
2. Honor thy fellow bloggers and re-blog with proper credit! Whether you’re re-blogging a work of art or a piece of text, always give credit to the original source.
3. Thou shalt not feature music that plays automatically, because that’s just annoying. Sorry!
4. Make thy blog easy to read and use. No complicated Flash animation on thy blog!
5. Thou shalt not judge the success of one’s blog by the number of comments or followers. It can take time to gain a readership.
6. Thou shalt not ask aggressively for link exchanges from other bloggers.
7. Title thy blog wisely. Snuffle Pug Fashion Kisses might get tiresome after a while.
8. Thou shalt not assume that everyone on the web is who he or she says they are. I don’t want to sound like a mom, but seriously: trust your instincts, and beware of randos!
9. Thou shalt respect the privacy of other people! Blogs give you an outlet to write, but it doesn’t make you a journalist. It can be unethical to share information about people who don’t want that information given to the public.
10. Thou shalt exercise caution, for what’s on the internet is there FOREVER AND EVER AND EVER.


How To Show Post Title Before Blog Title In Google Search


Today i am going to show you how to change your blogger post results on Google. I will also be  Discussing on the importance of Placing Post Title Before Blog Title In Google Search Results.
Post title and blog title both are very important for search engine optimization, but you must know how to use and customize them. Because they appear in search results and more importantly appear as a clickable link.
Post titles and blog title plays a very important vital role for better ranking in search results and search engine optimization. This is the first thing which is checked by visitors to either they should click on this link or not. That means your traffic depends on this thing. Keyword rich titles can bring you more traffic and increase your blog page views.
Google shows only first 66 characters of the title in search results.If you're using blogger for your blog then you may notice search engines by default show your Blog Title first instead of Post Title. This reduces the SEO benefits because our post titles which have the main keywords got chopped because of the characters limit in search results. Certainly this will affect the flow of visitors to your site. Because when someone is searching for a topic he would like to click on that particular topic which matches his search words and/or interest him/her the most and not your blog title, because most of them may not be knowing it. But if your blog title appears first then the visitors may skip your site! So, to take the proper benefits we have to optimize our blog so that post titles shows before blog title in search results.That's why we should use them effectively.

So, to take the proper benefits we have to optimize our blog so that post titles shows before blog title in search results.
If you want your post title to appear before your blog name on Google’s search results page, then the process is very simple and almost anyone can do it, even newbie blogger users.
Just follow the steps below:
  • Go to your Blogger dashboard
  • Click on Template
  • Click on Edit HTML and then on Proceed.
  • Click to put a check in the Expand Widget Template box.
  • By using Ctrl+F, search for the following code in your template’s code:

  • Once found, replace it with the following code below:
<b:if cond='data:blog.pageType == &quot;item&quot;'>
<title><data:blog.pageName/> | <data:blog.title/></title>

    <data:blog.pageName/> | <data:blog.title/> <data:blog.pageTitle/>
  • Save your template.
And that’s it, you’re done! After a few days your blog title will appear AFTER (and not before) your post title, the next time it appears in Google’s search results page like this.
Post Title Before Blog Title In Google

How to Show Blog Title on Google at the place of your blog name

You may have noticed that blogger blogs do not use your post titles as the title tag of your individual posts. Its code structure is something like this.
change blogger title tag
That means it first considers the blog title which you had written as shown in the image below and then the post title.
changing blogspot title tag 
Which you can see browser top bar after opening any of your blog posts. But search engines read up to 66 characters. So even if you are writing a keyword rich post tile for your blog posts, blogger by default mess it up when it comes to optimizing your title tag of individual blog posts.
If you are targeting only one keyword which you are using as your blog title, there is no need to change the the title tag structure. But bloggers normally target different keywords for each and every blog posts which requires changing the structure of the title tag.

Here is what you have to do

Before you change anything taking a backup of the template is recommended. Go to Template. Click on Edit html. Click Proceed. Find the code below
replace the code (Blue) above with the code (Red) given below.
<b:if cond='data:blog.pageType == "index"'> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/></title> </b:if>

Preview the template to see whether it gives any error and then save. You are now done. Now search engines will consider your post titles as the title tag of the post concerned.
You may also read  :

How To Show Post Title Before Blog Title In Google Search

Pradeep Singh